Marketing & Sales
Marketing and Sales are not independent departments anymore. Today, more than ever, these two areas need a perfect alignment to beat the market.
Do these areas know in which stage of the journey is your customer? Do those areas have goals aligned with the company strategy?
Is your company competitive in the long run?
Having a moat, or sustainable competitive advantage, is key, and possible, despite the constantly changing environment.
Building an viable business is not just matching a strong value proposition with your customers better than your competitors do.
It is also about how to allocate capital and other resources, about pursuing volume or margins, and about the market changes
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